New visual influencer discovery paradigm emphasizes engaging content over followers.
ORLANDO, FL (September 12, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of a brand new influencer discovery tool for marketers in IZEAx. The tool is designed to make it easy for marketers to identify influencers that create high quality content about any given subject matter through an intuitive visual search experience.
“Traditional influencer discovery platforms provide a search engine interface to segment individual people and apply filters to social media and audience data,” said Ted Murphy, Founder and CEO of IZEA. “These tools can be very useful, but what marketers really care about is the quality and subject matter of the content being produced by the influencer. With VizSearch we allow marketers to directly search and sort the visual content of the influencers in our network in order to find the right type of influencer for their brands. We have flipped the discovery paradigm upside down, starting with what matters most to marketers – high quality, engaging content that is safe and on brand.”
VizSearch takes advantage of IZEA’s index of millions of pieces of content created by IZEA’s opt-in network of social media influencers. Marketers can search for visual content using keywords such as “beach” or “surfing”, as well as specific brand names or locations where the image was captured. Content can be sorted to present the most engaging, most recent, or most relevant results.
“We see a number of ways VizSearch will make discovering influencers faster and more efficient,” said Katie Capka, Inbound Marketing Lead at Etailz. “Not only will this help us find more relevant creators to support our existing clients, it will also help us provide inspiration for what influencer content can do for prospective clients. The ability to search large swathes of content, with an eye for our aesthetic goals, is both a time and a sanity-saver.”
VizSearch is available in beta for all IZEAx partners today. To learn more, or to schedule a demonstration of IZEAx, visit izea.com.