Analytics Glossary

Your guide to the Analytics Tab within the TapInfluence platform

Overview:

This section acts as an analytics snapshot of the entire program

  • Engagement Rate: Combined social and blog engagement as a percentage
  • Total Engagements: Number of actions taken by audience; shares, likes, comments, etc.
  • Return On Investment: combined monetary value assigned to views and engagements (default values are based on industry standards)Values can be adjusted based on client-specific standards by adjusting the numbers in the “calculator” icon located next to every sub-value

Reach: This section represents the program potential reach by calculating the total following (blog and social channels combined) of all the influencers participating in the program

Views:

This section breaks down the total views — both actual and estimated — of the campaign

  • Blog Views: Actual metrics complied via our tracking URL required to verify posts within our platform — one view constitutes of loading the page, and staying on it for at least 10 seconds

Engagements (actions taken by audience):

This section breaks down the audience engagement (likes, shares, retweets, revines, Facebook shares, comments, etc.)

  • When you scroll over each social channel icon, a pop-up will appear, showing you an engagement breakdown for each channel (example on next page)
  • Blog Engagement Rate: Total actions taken specific to blog posts (clicks to brand URL’s within the post, comments, clicks to post, shares, etc.)A successful program will have a blog engagement rate of 20% or higher
  • Social Engagement Rate: Total actions taken specific to social shares (clicks to brand URL’s within the shares, likes, retweets, comments on social posts, pins, etc.)A successful program will have a social engagement rate of 4% or higher
  • This section also provides you a breakdown of the clicks to brand URL’s that are provided to the influencers in the TapInfluence platform

ROI:

This section will provide you a performance percentage based on the influencer rate as it relates to their performance on the program.

  • Takes into account their Total Media Value divided by their influencer rate.

Channel Details:

This section will give an in-depth breakdown of channel-specific analytics as they relate to reach, views, and engagements


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