Influencer Performance Metrics for Marketers

Optimize Your Influencer Strategy

Choosing the right influencers for your programs is one of the most critical—and challenging—aspects of influencer marketing. No single approach is right for everyone, and no one piece of data tells you everything you need to know to make the right selection.

The most successful programs are a combination of the right content, by the right influencers, at the right time. Now, we make it even easier for you to make influencer selections meet your program goals, and build programs that deliver real ROI, with Influencer Performance.

Get Real-Time Insights

Influencer Performance shows you Cost Per Engagement (CPE) metrics, which help you understand how influencers compare to others like them. That means you get a clear picture of value, for each influencer in our marketplace.

Influencer Performance is a real-time calculation that considers everything you see in the Engagement section of Analytics—clicks to brand URLs, comments, likes, repins, retweets and more—to bring you one clear, easy to use number. As influencers complete more assignments, their CPE is continually updated, giving you the most up to date information available to inform your decisions.

Enjoy Transparency & Choice

With Influencer Performance, you now have complete control over your spend. You choose which criteria are most important to you, and we provide filters to quickly find the influencers that meet your needs. Looking for the most bang for your buck? Sort by CPE to understand how to achieve the lowest cost per engagement and highest value for your program.

Is working with specific influencers most important to you? Use your own Influencer Lists, plus robust search and filtering tools, to identify standouts from prior programs or shining stars in their categories, and keep CPE as additional data to augment your understanding of Influencer Performance.

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